Examining the relationship between parasocial interaction, religiosity, and social media use among followers of Islamic reality shows in Malaysia (ID: RIGS16-188-0352)

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A.Manaf, Aini Maznina
• Format: Monograph
• Language: English
• Published: 2019
• Subjects: P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/69513/3/Research%20Report%20RIGS%202016_TengkuAisha.pdf; http://irep.iium.edu.my/69513/
• Institution: Universiti Islam Antarabangsa Malaysia

This research project aims to examine how social media use influence attitude and perceptions towards viewing of Islamic reality shows in Malaysia among university students who regularly use social media, such as Twitter and Facebook. Specifically, this study will focus on social media users’ identi...