Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

• Main Authors: Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Ahmed Khuhro, Mansoor, Ahmed Maher, Zulfikar
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: Institute of Electrical and Electronics Engineers Inc. 2019
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf; http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf; http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf; http://irep.iium.edu.my/70833/; https://ieeexplore.ieee.org/document/8629228
• Institution: Universiti Islam Antarabangsa Malaysia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...