TourMuOve application: interactive navigation and mobile application in creating efficient tourist movement in Muar, Johor

• Main Authors: Che Azimi, Amin Mustaqim, Farudz, Baiduri Zaiyanna, Mohd Rosdan, Khairunnissa, Hamidi, Nurul Hassanah, Noor Azman, Nor Afifin Nadia, Roslim, Nordanish Sofea Illyana, Abd Rahman, Nur Hidayah
• Format: Conference or Workshop Item
• Language: English
• Published: Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 13500 Permatang Pauh, Penang 2019
• Subjects: GV Recreation Leisure; H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/72155/1/72155_Tourmuove%20application.pdf; http://irep.iium.edu.my/72155/; http://www.penangiid.com/
• Institution: Universiti Islam Antarabangsa Malaysia

Unacknowledged of tourist movement among locals and inefficient marketing strategy leads to unawareness of tourist attraction in Muar, Johor. Thus, this paper intended to introduce a mobile application named movement to promote available attractions in Muar, Johor. The study focuses on motivations,...