Election campaigning on Facebook among Malaysian politicians in the 14th Malaysian General Election

• Main Authors: Abdul Manan, Kamaruzzaman, Mohamed, Shafizan, Wan Mohd Ghazali, Wan Norshira
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2019
• Subjects: JQ715 Politics and Government in Malaysia; P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/72527/1/Letter%20Of%20Acceptance%20Abstract%20ID%2049%2C50%2C51%2C52.pdf; http://irep.iium.edu.my/72527/3/APRC2019%20ELECTION%20CAMPAIGNING%20ON%20FACEBOOK%20AMONG%20MALAYSIAN%20POLITICIANS.pdf; http://irep.iium.edu.my/72527/
• Institution: Universiti Islam Antarabangsa Malaysia

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. Facebook was the most popular social media that been used in political communication during the last GE campaign period. In addition, due to its personalization, Facebook is see...