The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing

• Main Author: Mohamed, Shafizan
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2019
• Subjects: H61.8 Communication of information; H93 Popular works; HM621 Culture; HT1501 Races
• Online Access: http://irep.iium.edu.my/73843/1/corena%20certificate.pdf; http://irep.iium.edu.my/73843/20/73843%20invitation%20letter.pdf; http://irep.iium.edu.my/73843/21/73843%20slide.pdf; http://irep.iium.edu.my/73843/
• Institution: Universiti Islam Antarabangsa Malaysia

This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mal...