Service quality and customer satisfaction in relationship in casual western dining restaurants in Malaysia

• Main Authors: Saad, Mazni, Abukhalifeh, Alaa Nimer, Slamat, Syafiq Syaheer, TengkuYacob, Tengku Nor Farah Farhanah
• Format: Conference or Workshop Item
• Language: English
• Published: APF 2019 2019
• Subjects: TX901 Hotels, clubs, restaurants, etc. Food service
• Online Access: http://irep.iium.edu.my/74439/1/APF%202019%20%28MAZNI%20SAAD%20only%29.pdf; http://irep.iium.edu.my/74439/; http://apf2019.sis.ac.kr/page/index.jsp?code=apf0301
• Institution: Universiti Islam Antarabangsa Malaysia

Many urban Malaysians are attracted to the moderately-priced food that is usually served in a casual atmosphere. Its popularity has given rise to its potential business in the foodservice industry. The sudden increase in the number of Casual Western Dining Restaurants (CWDR), however, creates a stif...