Likelihood of using online banking services among consumers: application of logit model
Research on the area of internet banking has been extensively studied in developing countries since internet banking resumed from the new millennium. Most studies on this topic were conducted in Asian countries. Most methods adopted are attempted to analyze the ‘perception' among respondents...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English English |
| Published: |
Malaysian Consumer and Family Economics Association (MACFEA)
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76004/1/2019-Vol-22-S2-Article-14_majcafe.pdf http://irep.iium.edu.my/76004/7/Vol%2022%20%28S2%29%2C%202019%20%E2%80%93%20MAJCAFE.pdf http://irep.iium.edu.my/76004/8/76004_Likelihood%20of%20using%20online%20banking_SCOPUS.pdf http://irep.iium.edu.my/76004/ http://www.majcafe.com/wp-content/uploads/2019/10/2019-Vol-22-S2-Article-14.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English English |
| Summary: | Research on the area of internet banking has been extensively studied in
developing countries since internet banking resumed from the new millennium. Most
studies on this topic were conducted in Asian countries. Most methods adopted are
attempted to analyze the ‘perception' among respondents or consumers on this
technology. Very limited studies were using logit or probit regression to explore the
‘probability’ or ‘likelihood’ of consumers using internet banking, in particular among
Malaysian consumers. The current study aims to analyze the probability of using
digital banking services among consumers in Malaysia using survey data collected
in the area of Klang Valley. Responses from the survey are analyzed empirically
using logistic regression and the study finds that regardless of the choice of
consumers on banks whether it is local or foreign, Islamic or conventional and
regardless of how often they visit the bank(s), the likelihood of using online banking
is significantly determined by the level of education they have, gender and category
of employment. There is a higher probability of choosing online banking services
among those who are highly educated, females and those who are not working in
the government sector. |
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