Gold dinar as a consumer product: modified version of the theory of planned behaviour
This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia.
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf http://irep.iium.edu.my/77787/ https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/747/329 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English English |