Factors affecting purchase behaviour of Shariah compliant hotels: a study from Muslim consumers’ perspective
The present study is undertaken to examine the effects of various factors on Muslim consumers’ purchase behaviour towards Shariah compliant hotels on the basis of the theory of planned behaviour. The data required for the study has been gathered through the distribution of self-administered ques...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78050/1/78050_Factors%20affecting%20purchase%20behaviour%20of%20Shariah.pdf http://irep.iium.edu.my/78050/ https://www.inderscience.com/jhome.php?jcode=ijimb |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |
| Summary: | The present study is undertaken to examine the effects of various
factors on Muslim consumers’ purchase behaviour towards Shariah compliant
hotels on the basis of the theory of planned behaviour. The data required for
the study has been gathered through the distribution of self-administered
questionnaires to Muslim consumers in Kuala Lumpur, Malaysia. The data has
been analysed through SPSS and SEM. The findings demonstrate that attitude,
subjective norm and perceived behavioural control carry positive effects
on Muslim consumers’ purchase intention toward Shariah compliant hotels.
Moreover, perceived behavioural control and intention to purchase significantly
affect purchase behaviour towards Shariah compliant hotels. The findings of
the study will facilitate marketers in terms of creating effective strategies in
order to fulfil the needs and wants of Muslim consumers. From an academic
viewpoint, the study has opened the door for future researchers to conduct more
studies on Shariah-compliant hotels. |
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