Malaysian female users’ purchase intentions of celebrity-endorsed products on Instagram: A parasocial interaction perspective

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina
• Format: Article
• Language: English; English
• Published: Taylor's University Malaysia 2020
• Subjects: H Social Sciences (General); H61.8 Communication of information; P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/79513/7/79513%20Malaysian%20female%20users%E2%80%99%20purchase.pdf; http://irep.iium.edu.my/79513/8/79513%20Malaysian%20female%20users%E2%80%99%20purchase%20SCOPUS.pdf; http://irep.iium.edu.my/79513/; http://search.taylors.edu.my/documents/journals/2020-12-1/SEARCH-2020-12-1-J6-93-109.pdf
• Institution: Universiti Islam Antarabangsa Malaysia

A media user’s imagined relationship with mediated characters and personalities can influence him/her in a variety of ways. Through celebrity-fan engagement on social media, fans can be influenced by their favourite celebrities in various ways, including wanting to practice a healthier lifestyle, co...