Effects of socioeconomic characteristics on online purchase intention among Malaysians

• Main Authors: Imtiaz Ali, Najma, Samsuri, Suhaila, Abu Seman, Muhamad Sadry, Brohi, Imtiaz Ali, Shah, Asadullah
• Format: Article
• Language: English; English
• Published: American Scientific Publishers 2019
• Subjects: HD72 Economic growth, development, planning; HF5410 Marketing. Distribution of products; T Technology (General)
• Online Access: http://irep.iium.edu.my/79851/1/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_article.pdf; http://irep.iium.edu.my/79851/2/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_scopus.pdf; http://irep.iium.edu.my/79851/; https://www.ingentaconnect.com/content/asp/jctn/2019/00000016/00000003/art00021;jsessionid=gmctdcu7bps3.x-ic-live-02
• Institution: Universiti Islam Antarabangsa Malaysia

Online shopping has gained high popularity across all groups of society in Malaysia since its commencement and continued to grow every day. Malaysia being the central hub of South-East Asia has been considered as a favourite place for shopaholic people for physical shopping and the same trend is se...