Conducting a longitudinal study on Malaysian public relations: some issues and challenges
Doing research on public relations is both an amazing and a challenging experience, especially when it involves a longitudinal study. Public relations has spread very fast since the 1960s and is now accepted as a global practice. The overall concern among professionals and academics is for the pract...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Relations Institute of Australia
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80441/1/Conducting%20a%20longitudinal%20study%20on%20Malaysian%20public%20relations%20APPREN.pdf http://irep.iium.edu.my/80441/ https://www.pria.com.au/public/38/files/Asia%20Pacific%20PR%20Journal/Volume%2022/Idid_volume22.pdf |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |