Service climate and service behavior to customer satisfaction: a multilevel study of muslim-friendly hotel

• Main Authors: Mat Yusof, Noor Amalina, Wan Jusoh, Wan Jamaliah, Hashim, Khairusy Syakirin Has-Yun
• Format: Article
• Language: English
• Published: HH Publisher 2020
• Subjects: TD Environmental technology. Sanitary engineering
• Online Access: http://irep.iium.edu.my/80455/1/80455_Service%20climate%20and%20service%20behaviour%20to%20customer.pdf; http://irep.iium.edu.my/80455/; http://www.journals.hh-publisher.com/index.php/JHIS/article/view/67/91; https://doi.org/10.3687/jhis.a0000058
• Institution: Universiti Islam Antarabangsa Malaysia

Literature has emphasized on the importance of internal integration and external environment towards the quality of services. As Muslim-friendly hotels (MFH) are being a service organization, this research aims to integrate the organization, employee and customers who involved in the service encount...