Drivers of loyalty among non-Muslims towards Islamic banking in Malaysia evidence from SmartPLS

• Main Authors: Mohd Thas Thaker, Hassanudin, Sakaran, K Chandra, Nanairan, N. Madhavan, Mohd Thas Thaker, Mohamed Asmy, Iqbal Hussain, Hafezali
• Format: Article
• Language: English; English
• Published: Emerald Publishing Limited 2020
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/80520/7/80520%20Drivers%20of%20loyalty%20among%20non-Muslims.pdf; http://irep.iium.edu.my/80520/8/80520%20Drivers%20of%20loyalty%20among%20non-Muslims%20SCOPUS.pdf; http://irep.iium.edu.my/80520/; https://www.emerald.com/insight/content/doi/10.1108/IMEFM-07-2018-0211/full/html
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – The growth of Islamic banking seems to be tremendous and significant in the context of Malaysia. Moreover, together with Muslim loyalty towards Islamic banking, non-Muslims are also showing positive acceptance towards Islamic banking in Malaysia. Thus, this paper aims to examine the driv...