Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.

• Main Author: Ramdzan Ali, Al Amirul Eimer
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2019
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/80815/7/Poster%20Al%20Amirul%20Eimer.pdf; http://irep.iium.edu.my/80815/8/THA2019-O-M02%20%281%29.pdf; http://irep.iium.edu.my/80815/
• Institution: Universiti Islam Antarabangsa Malaysia

Organizations, retailers, entrepreneurs have leveraged on Branding Architecture with the hope to sustain its business operations and at the same time, maintaining the social welfare of its customers These strategies might not be successful when they are applied in Muslim countries In addition, bus...