Facebook and political communication : a study of online campaigning during the 14th Malaysian General Election

• Main Authors: Mohamed, Shafizan, Abdul Manan, Kamaruzzaman
• Format: Article
• Language: English
• Published: IIUM Press, International Islamic University Malaysia 2020
• Subjects: H61.8 Communication of information; H92 Pictorial works; JQ715 Politics and Government in Malaysia; JQ719 Elections in Malaysia
• Online Access: http://irep.iium.edu.my/81136/1/81136_Facebook%20and%20political%20communication.pdf; http://irep.iium.edu.my/81136/; https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/112/45
• Institution: Universiti Islam Antarabangsa Malaysia

Every democratic country has to go through the general election where political candidates must convince the public to vote for them. In recent years, Facebook has become one of the most popular social media used in election campaigning. Due to its popularity and easy access to the public, Facebook...