The involvement of B40 entrepreneurs in E-commerce: experience from Malaysia

• Main Authors: Abd. Hadi, Fatimah-Salwa, Gan, Pei Tha, Zulkifli, Normala, Ismail, Zuriadah, Romli, Nurhanani, Ahmad, Mohamad Azahari, Mohd Thas Thaker, Mohamed Asmy, Ahmad Zaidi, Mohamad Faizal
• Format: Article
• Language: English; English
• Published: Science and Engineering Research Support Society 2020
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://irep.iium.edu.my/82115/1/82115_The%20Involvement%20of%20B40%20Entrepreneurs.pdf; http://irep.iium.edu.my/82115/2/82115_The%20Involvement%20of%20B40%20Entrepreneurs_SCOPUS.pdf; http://irep.iium.edu.my/82115/; http://sersc.org/journals/index.php/IJAST/article/view/11447/6056
• Institution: Universiti Islam Antarabangsa Malaysia

The focus of the study was: first; to identify the involvement of B40 entrepreneurs in e-commerce and, second; to analyse the factors influencing their involvement. This quantitative study involved 207 respondents chosen using the snowball sampling technique. All respondents were low-income gover...