Exploring the drivers of social media marketing in Malaysian Islamic banks: an analysis via smart PLS approach

Exploring the drivers of social media marketing in Malaysian Islamic banks: an analysis via smart PLS approach

Purpose: This paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking products in Malaysia. Design/methodology/approach: The research framework used in this study is guided by the Unified Theory...

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Bibliographic Details
Main Authors: Mohd Thas Thaker, Hassanudin, Khaliq, Ahmad, Ah Mand, Abdollah, Hussain, Hafezali Iqbal, Mohd Thas Thaker, Mohamed Asmy, Allah Pitchay, Anwar
Format: Article
Language:English
English
Published: Emerald Group Publishing Ltd. 2020
Subjects:
BP173.75 Islam and economics
BPH Islamic Economics
HB126.4 Islamic Economics
Online Access:http://irep.iium.edu.my/82869/1/82869_Exploring%20the%20drivers%20of%20social%20media%20marketing_ft.pdf
http://irep.iium.edu.my/82869/2/82869_Exploring%20the%20drivers%20of%20social%20media%20marketing_scopus.pdf
http://irep.iium.edu.my/82869/
https://www.emerald.com/insight/content/doi/10.1108/JIMA-05-2019-0095/full/html
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English

Internet

http://irep.iium.edu.my/82869/1/82869_Exploring%20the%20drivers%20of%20social%20media%20marketing_ft.pdf
http://irep.iium.edu.my/82869/2/82869_Exploring%20the%20drivers%20of%20social%20media%20marketing_scopus.pdf
http://irep.iium.edu.my/82869/
https://www.emerald.com/insight/content/doi/10.1108/JIMA-05-2019-0095/full/html

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