Letsadaqah application: a conceptual digital platform business model to enhance the quality of life of poor people

• Main Authors: Adnan, Anis Syakirah, Azlan, Nur Adirah, Mohd Faudzi, Nur Zafirah, Ahmad Dahlan, Abdul Rahman
• Format: Article
• Language: English
• Published: Research Publish Journals 2020
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/85933/7/85933_Letsadaqah%20application.pdf; http://irep.iium.edu.my/85933/; https://researchpublish.com/issue/IJCSITR/Issue-2-April-2020-June-2020
• Institution: Universiti Islam Antarabangsa Malaysia

The purpose of this conceptual paper is to help the stakeholders by providing them with an online or digital donation platform. Some people would like to donate, but limitations such as issues with accessing the needy, often prohibit the needy from contacting the public for help. As for the non-profit organization, they have problems in searching for potential donors. With an online donation application, it helps the donors to easily donate online. On behalf of the non-profit organization, it helps to ease the process of collecting the donations in the aspects of time and energy as well as money. LetSadaqah is a conceptual digital platform business model which includes collecting donations for the poor, promoting events for fund-raising and nurturing these poor people to be more balanced digital entrepreneurs. With the help of social media tools, it enables the non-profit organization to easily collect and manage donations from a larger scale of people. The Design Thinking methodology is adapted for this paper which is to understand the key problems, ideation of possible solution options, validation of options by customer segments, and to suggest a conceptual solution. This includes conducting literature review and benchmarking, conducting interviews using the business modeling tools i.e. nine blocks of Business Model Canvas (BMC) framework and Value Proposition Canvas (VPC)