Enhancing brand awareness via halal brand personality
This paper develops the concept of the halal brand personally dimensions introduced by Ahmad which consists of (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness. The concept of halal brand personality is vital for service providers to create an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Institute for Halal Research and Training (INHART)
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/87903/7/87903_ENHANCING%20BRAND%20AWARENESS.pdf http://irep.iium.edu.my/87903/ https://journals.iium.edu.my/inst/index.php/hs/article/view/7/5 https://doi.org/10.31436/hs.v1i1.7 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |