Exploring the drivers of social media marketing in Malaysian Islamic banks an analysis via smart PLS approach

• Main Authors: Mohd Thas Thaker, Hassanudin, Khaliq, Ahmad, Ah Mand, Abdollah, Iqbal Hussain, Hafezali, Mohd Thas Thaker, Mohamed Asmy, Allah Pitchay, Anwar
• Format: Article
• Language: English; English; English
• Published: Emerald Publishing Limited 2021
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/88325/13/88325_Exploring%20the%20drivers%20of%20social%20media%20marketing.pdf; http://irep.iium.edu.my/88325/14/88325_Exploring%20the%20drivers%20of%20social%20media%20marketing%20SCOPUS.pdf; http://irep.iium.edu.my/88325/25/88325_Exploring%20the%20drivers%20of%20social%20media%20marketing%20in%20Malaysian%20_wos.pdf; http://irep.iium.edu.my/88325/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-05-2019-0095/full/html
• Institution: Universiti Islam Antarabangsa Malaysia

advertisement that could forecast the intention to subscribe to Islamic banking products in Malaysia. Design/methodology/approach – The research framework used in this study is guided by the Unified Theory of Acceptance and Use of Technology (UTAUT). The questionnaire method was used to collect d...