Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies
Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...
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| Main Authors: | , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Springer Nature Switzerland AG
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/88824/1/2021_Book_EurasianBusinessPerspectives.pdf http://irep.iium.edu.my/88824/ https://link.springer.com/chapter/10.1007/978-3-030-65085-8_13 |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |