Influencing Factors for Malaysian Muslim Women Consumers in Purchasing of Non-Certified Halal International Brand Makeup Products in Mid Valley Megamall Kuala Lumpur

Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practi...

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Bibliographic Details
Main Authors: Idris, Nor Awanis, Jamaludin, Mohamad Aizat, Hazahari, Noor Yuslida, Muflih, Betania Kartika
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:http://irep.iium.edu.my/91168/1/Awanis%20-%2097-Article%20Text-1440-2-10-20210119%20%281%29.pdf
http://irep.iium.edu.my/91168/
http://journals.hh-publisher.com/index.php/JHIS/index
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English