Can corporate social responsibility serve as a promotional tool for the Malaysian halal certified companies? A consumers’ view

• Main Authors: Jaiyeoba, Haruna Babatunde, Abdullah, Moha Asri, Shahoriyer, Hossain
• Format: Conference or Workshop Item
• Language: English
• Published: International Institute for Halal Research and Training (INHART), International Islamic University Malaysia (IIUM) 2021
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://irep.iium.edu.my/92107/2/92107%20Can%20corporate%20social%20responsibility%20serve%20as%20a%20promotional.pdf; http://irep.iium.edu.my/92107/
• Institution: Universiti Islam Antarabangsa Malaysia

The main purpose of this study is to ascertain whether CSR can serve as a promotional tool for halal certified companies in Malaysia. In truth, CSR has become extremely important for securing an enviable brand reputation and performance. For this reason, this study has adopted a quantitative rese...