Value Proposition Design: Multi-sided Platform Business Model

Discourse on Value Proposition Design for Multi-Sided platform business model in the context of Human Computer Interaction and User Experience (HCI-UX) is scarce. This paper proposes a consideration how HCI-UX could receive compelling benefits from the use of Value Proposition Design (VPD) concept....

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Main Authors: Abdul, Jamaludin Ibrahim, Ahmad Dahlan, Abdul Rahman
Other Authors: Lam, Meng Chun
Format: Conference or Workshop Item
Language:English
Published: MyHCI-UX C/O MYHCI-UX, UTM IBS, UiTM 2021
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Online Access:http://irep.iium.edu.my/93807/1/93807_Value%20Proposition%20Design.pdf
http://irep.iium.edu.my/93807/
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English
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spelling my.iium.irep.938072021-11-17T03:13:51Z http://irep.iium.edu.my/93807/ Value Proposition Design: Multi-sided Platform Business Model Abdul, Jamaludin Ibrahim Ahmad Dahlan, Abdul Rahman T58.6 Management information systems Discourse on Value Proposition Design for Multi-Sided platform business model in the context of Human Computer Interaction and User Experience (HCI-UX) is scarce. This paper proposes a consideration how HCI-UX could receive compelling benefits from the use of Value Proposition Design (VPD) concept. Understanding of the underpinning principles of VPD will shade new horizon for HCIUX. Designing the right value proposition for the targeted customer segment is vital to product and business success. Disruptive business models have been known to have compelling value propositions embedded in them. Value proposition can be designed using the value proposition canvas approach and embedded in the business model. It will undergo several innovations to get the best fit meeting the customer profile. However, the value proposition of multi-sided platform business model has an extra advantage. It is not only designed by having the right communities or customer segments onto a platform creating mutually beneficial values. In addition, it harnesses the network effects resulted from the value creation. This is the significant advantage it has over the traditional value proposition canvas design. The multiplier attribute of the network effects accelerate growth achieving faster business model fit. Network effects are the main reason that makes multisided platform business model predominant in unicorn companies, start-ups, and established businesses. Reframing value proposition problems from HCI-UX and other related fields of knowledge into multi-sided platform could help these areas take advantage of the network effects. This is especially true if the network effects can be made amenable to optimization. MyHCI-UX C/O MYHCI-UX, UTM IBS, UiTM Lam, Meng Chun Kamaruddin, Azrina Tan, Siok Yee Rajendran, Jason Ariel 2021 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/93807/1/93807_Value%20Proposition%20Design.pdf Abdul, Jamaludin Ibrahim and Ahmad Dahlan, Abdul Rahman (2021) Value Proposition Design: Multi-sided Platform Business Model. In: 3rd National Symposium on Human-Computer Interaction, Kuala Lumpur, Virtual.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic T58.6 Management information systems
spellingShingle T58.6 Management information systems
Abdul, Jamaludin Ibrahim
Ahmad Dahlan, Abdul Rahman
Value Proposition Design: Multi-sided Platform Business Model
description Discourse on Value Proposition Design for Multi-Sided platform business model in the context of Human Computer Interaction and User Experience (HCI-UX) is scarce. This paper proposes a consideration how HCI-UX could receive compelling benefits from the use of Value Proposition Design (VPD) concept. Understanding of the underpinning principles of VPD will shade new horizon for HCIUX. Designing the right value proposition for the targeted customer segment is vital to product and business success. Disruptive business models have been known to have compelling value propositions embedded in them. Value proposition can be designed using the value proposition canvas approach and embedded in the business model. It will undergo several innovations to get the best fit meeting the customer profile. However, the value proposition of multi-sided platform business model has an extra advantage. It is not only designed by having the right communities or customer segments onto a platform creating mutually beneficial values. In addition, it harnesses the network effects resulted from the value creation. This is the significant advantage it has over the traditional value proposition canvas design. The multiplier attribute of the network effects accelerate growth achieving faster business model fit. Network effects are the main reason that makes multisided platform business model predominant in unicorn companies, start-ups, and established businesses. Reframing value proposition problems from HCI-UX and other related fields of knowledge into multi-sided platform could help these areas take advantage of the network effects. This is especially true if the network effects can be made amenable to optimization.
author2 Lam, Meng Chun
author_facet Lam, Meng Chun
Abdul, Jamaludin Ibrahim
Ahmad Dahlan, Abdul Rahman
format Conference or Workshop Item
author Abdul, Jamaludin Ibrahim
Ahmad Dahlan, Abdul Rahman
author_sort Abdul, Jamaludin Ibrahim
title Value Proposition Design: Multi-sided Platform Business Model
title_short Value Proposition Design: Multi-sided Platform Business Model
title_full Value Proposition Design: Multi-sided Platform Business Model
title_fullStr Value Proposition Design: Multi-sided Platform Business Model
title_full_unstemmed Value Proposition Design: Multi-sided Platform Business Model
title_sort value proposition design: multi-sided platform business model
publisher MyHCI-UX C/O MYHCI-UX, UTM IBS, UiTM
publishDate 2021
url http://irep.iium.edu.my/93807/1/93807_Value%20Proposition%20Design.pdf
http://irep.iium.edu.my/93807/
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