Factors influencing the purchase intention of young consumers towards healthy food products in Malaysia

• Main Authors: Mohammad, Mardhiah, Majid, Muhammad, Faizal, Mohamad, Badyalina, Basri, Ramdhan, Nur’ Asyiqin, Mohammad, Noorita
• Format: Article
• Language: English
• Published: UiTM Press, Universiti Teknologi MARA 2021
• Subjects: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/94308/7/94308_Factors%20Influencing%20the%20Purchase%20Intention%20of%20Young%20Consumers%20Towards%20Healthy%20Food%20Products%20in%20Malaysia.pdf; http://irep.iium.edu.my/94308/; https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/15201/8299
• Institution: Universiti Islam Antarabangsa Malaysia

The incidence of overweight and obesity has shown an increased in the last decade due to improper diet habits and imbalanced intake of healthy food. The situation could be prevented if the young consumers prefer healthy foods. Therefore, this study was aim to explore the relationship of health consc...