Principles of marketing: an Islamic perspective
Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
International Institute of Islamic Thought (IIIT), IIUM
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94711/6/94711_principles%20of%20marketing.pdf http://irep.iium.edu.my/94711/ https://pureportal.coventry.ac.uk/en/publications/principles-of-marketing-an-islamic-perspective |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |