Influences of need for uniqueness, social media and social peer on consumption status in generation y and z consumers in Turkey: the mediating role of social exclusion

• Main Authors: Kadıoglu, Cansu Tor, Haque, A. K. M. Ahasanul, Tarofder, Arun Kumar, Uzir, Md Uzir Hossain
• Format: Article
• Language: English; English
• Published: Elsevier Inc. 2021
• Subjects: HF5001 Business. Business Administration
• Online Access: http://irep.iium.edu.my/94855/13/94855_Influences%20of%20need%20for%20Uniqueness_Acceptance%20letter.pdf; http://irep.iium.edu.my/94855/14/94855_Influences%20of%20need%20for%20Uniqueness_In%20Press.pdf; http://irep.iium.edu.my/94855/; https://doi.org/10.5281/zenodo.5495251
• Institution: Universiti Islam Antarabangsa Malaysia

Consumers mostly prefer products with the same functionality to be used as an indicator of status and wealth. It is essential to determine the motivations that drive consumers to status consumption. The purpose of this study is to determine the consumption habits of customers in generations Y an...