Customers' perception of Air Asia's facebook marketing activities: A case study of the aviation industry in Malaysia
The airline industry has become one of the most crucial industries that contribute to the nation’s economy. In times of the unforeseen pandemic, this crucial economic sector has been one that was severely impacted. Thus, this research aims to examine the dimensions of Facebook marketing activities p...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UPM
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/96596/6/96596%20-%20Customers%27%20perception%20of%20Air%20Asia%27s%20facebook%20marketing%20activities.pdf http://irep.iium.edu.my/96596/ https://journalfbmk.upm.edu.my/ojs3/index.php/ajac |
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| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |