Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia

• Main Authors: Jaiyeoba, Haruna Babatunde, Abdullah, Moha Asri, Shahoriyer, Hossain
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2022
• Subjects: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/98272/7/98272_Measurement%20invariance%20across%20gender%20for%20the%20CSR.pdf; http://irep.iium.edu.my/98272/; https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2021-0287/full/pdf?title=measurement-invariance-across-gender-for-the-csr-as-a-promotional-tool-for-halal-certified-companies-in-malaysia
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose – This study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as a promotional tool for halal certified companies in Malaysia. Perhaps researching into the perspective of gender on w...