Muslim-Friendly Hotel in Malaysia: Examining Muslim Tourists' Satisfaction

• Main Authors: Mohamad Thani, Najiah Suhaila, Mohd, Nur Shuhadah, Abu Hasan, Nurul Nadirah
• Other Authors: Md Sawari, Siti Salwa
• Format: Book Chapter
• Language: English
• Published: KLM Press 2022
• Subjects: BPG Islamic geography; G Geography (General); HM1106 Interpersonal relations. Social behavior
• Online Access: http://irep.iium.edu.my/99111/1/Book%20Chapter%20Part%20Dr%20Shuhada.pdf; http://irep.iium.edu.my/99111/
• Institution: Universiti Islam Antarabangsa Malaysia

Purpose: The aim of this paper is to identify the level of tourist’s satisfaction in a Muslim friendly hotel. Methods/Design/approach: A total of 168 respondents of tourists who had experienced a stay in Muslim friendly hotel participated in this research. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) version 26 through descriptive analysis. Findings: The findings of the study revealed that the majority of tourist satisfaction with all the attributes of Muslim friendly hotel. Above all the prayer room that clean and comfortable have a high value of mean for this variable. Implication: For the Muslim friendly hotel, they can know a specific attribute that led to the satisfaction of tourist. Hence, the hotel provider especially can improve their product to a better quality in order to boost the number of customers in their hotel. On Purpose: The aim of this paper is to identify the level of tourist’s satisfaction in a Muslim friendly hotel. Methods/Design/approach: A total of 168 respondents of tourists who had experienced a stay in Muslim friendly hotel participated in this research. The data were analyzed by using IBM Statistical Package for Social Science (SPSS) version 26 through descriptive analysis. Findings: The findings of the study revealed that the majority of tourist satisfaction with all the attributes of Muslim friendly hotel. Above all the prayer room that clean and comfortable have a high value of mean for this variable. Implication: For the Muslim friendly hotel, they can know a specific attribute that led to the satisfaction of tourist. Hence, the hotel provider especially can improve their product to a better quality in order to boost the number of customers in their hotel. On the other hand, they can add some elements that can make the hotel become more attractive and interesting that can attract the customers to come and stay.