Look-ahead behavior in food culture: the case of Korean food buying

The buying behavior of Korean food culture is interesting to study because of its familiarity in Indonesia. The purpose of this study is to determine the buying behavior of traditional Korean food among Indonesian. The research was conducted using a quantitative approach. Data were collected throug...

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Bibliographic Details
Main Authors: Eri Puspita, Rosana, Dwi Ayuningrum, Anindita Neng Puspa, Zulaikha, Yasinta, Mohd Thas Thaker, Mohamed Asmy
Format: Article
Language:English
Published: Laboratorium Sosiologi - Program Studi Ilmu Sosiologi 2022
Subjects:
Online Access:http://irep.iium.edu.my/99921/2/99921_Look-ahead%20behavior%20in%20food%20culture.pdf
http://irep.iium.edu.my/99921/
https://journal.walisongo.ac.id/index.php/JSW/article/view/10713
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Institution: Universiti Islam Antarabangsa Malaysia
Language: English