Validating the Student Loyalty Model for an Open Distance Learning Institution
University students’ loyalty is a key factor that contributes to the long term growth and survival of a university. The aim of this research is to develop a comprehensive university student loyalty model that incorporates important constructs in service quality dimension and relationship quality...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
ASEAN Journal of Open and Distance Learning
2014
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1017/1/library-document-1017.pdf http://library.oum.edu.my/repository/1017/ |
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| Institution: | Open University Malaysia |