HARNESSING THE POWER OF SERVICE QUALITY TO ATTRACT AND RETAIN STUDENTS: AN OUM EXPERIENCE

• Main Authors: Kamariah Mohd Noor, Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif
• Format: Conference or Workshop Item
• Published: 2016
• Subjects: L Education (General); LC5201 Education extension. Adult education. Continuing education
• Online Access: http://library.oum.edu.my/repository/1058/1/library-document-1058.pdf; http://library.oum.edu.my/repository/1058/
• Institution: Open University Malaysia

The increase in the number of open and distance learning (ODL) providers in Malaysia has provided potential students with bigger opportunities to access tertiary education. However, the challenge faced by the providers is that they have to compete with each other to capture the largest number of s...