Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia
Luxury or prestige brands have been bought by consumers for various reasons such as to project status or to project an identity. The aim of this study is to investigate the relationship between perceived quality of prestige brands and apparel purchase intention. Additionally, the relationship betw...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Open University Malaysia (OUM)
2015
|
| Subjects: | |
| Online Access: | http://ijbm.oum.edu.my/?q=node/25 http://library.oum.edu.my/repository/1061/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Open University Malaysia |