Generation X and Purchase Intention Toward Green Cosmetic and Skin Care Products
The significant increase of green awareness among people throughout the world has created tremendous implications on the cosmetics industry. However, in Malaysia, the market for green cosmetics and skin care is still in its infancy. Consequently, this study had been undertaken to investigate gener...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Open University Malaysia (OUM)
2015
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| Subjects: | |
| Online Access: | http://ijbm.oum.edu.my/?q=node/24 http://library.oum.edu.my/repository/1062/ |
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| Institution: | Open University Malaysia |