Relationships Between Job Related Competency, Communication Competency, Agreeableness, Job Satisfaction and Intention to Stay in Spa Industry Among Spa Therapists in Malaysia
The emergence of the spa industry had created job and economic opportunities formation, specifically for the tourism industry to lead as discussed in the 2012 Global Spa and Wellness Summit in Bali. The spa industry has contributed more than $106 billion in the wellness tourism globally, and had...
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| Format: | Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1223/1/library-document-1223.pdf http://library.oum.edu.my/repository/1223/2/library-document-1223.pdf http://library.oum.edu.my/repository/1223/ |
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| Institution: | Open University Malaysia |
| Summary: | The emergence of the spa industry had created job and economic opportunities formation,
specifically for the tourism industry to lead as discussed in the 2012 Global Spa and
Wellness Summit in Bali. The spa industry has contributed more than $106 billion in the
wellness tourism globally, and had generated more revenue than any other sector in the
tourism industry. In Malaysia, the spa industry has increased to over 200% since 2002
and has the potential to continously grow. Under the Malaysian Economic
Transformation Program (ETP), the spa industry is earmarked as one of the twelve
initiatives budgeted for tourism development. However, the industry is not without its
problems. Besides competition from other tourism sectors and also from neighbouring
countries, the spa industry in Malaysia needs to address issues which include the shortage
of therapist expertise and providing excellent service. It was reported that the “lack of
talent” in the spa industry is caused by high staff turnover when compared with the other
services in the tourism industry. Only a few studies were conducted on the matter through
its contribution to the industry, while holistically, the human capital development is
equally important in supporting the tourism industry in Malaysia. This study explores
factors that consists of job satisfaction, job related and communication competencies and
agreeableness among spa therapists which may influence their intention to stay. The
research methodology for this study explained the research design that includes sampling,
questionnaire design, data collection procedures, proposed research framework, and
techniques of data analysis. The sample technique chosen for this study is
disproportionate stratified random sampling method. A self-administered methodology
approach were deployed to collect data of the respondents comprised of spa therapists
who work with registered hotels and resort spas in Malaysia. A small scale data collected
during the pilot test of this study has been analysed for the validity and reliability test.
The results of the study revealed that only communication competency has a significant
positive direct relationship with intention to stay. In contrast, job related competency and
agreeableness have insignificant direct relationship. However, job satisfaction mediated
the relationship between job related competency, communication competency and
agreeableness and intention to stay among spa therapists in Malaysia. In future, this study
can be carry out by considering other type of position in spa industry, to strike a balance.
Longitudinal studies also been proposed in order to have a better understanding of
behaviour of spa therapist over a long period of time. Other suggestion, future study can
investigate the possible use of other motivational factors as a moderating variable.
Similarly, this study suggests future study to investigate the possible use of other
personality factors such as conscientiousness, neuroticism, openness to experience, and
extraversion as well with other competencies variables as the independent variables. (Abstract by Author) |
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