Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia
The purpose of this study is to develop a direct effect understanding of perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology in their homestay business in Malaysia. The Structural Equation Model (SEM) was used to analyse the...
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| Main Authors: | , |
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| Format: | Article |
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Universiti Tun Hussein Onn Malaysia Publisher’s Office
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1239/1/5488 http://penerbit.uthm.edu.my/ojs/index.php/jtmb http://library.oum.edu.my/repository/1239/ |
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| Institution: | Open University Malaysia |