Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution

• Main Authors: Wagner, Karl, Fard , Pooyan-Yousefi
• Format: Article
• Published: 2009
• Subjects: LC Special aspects of education
• Online Access: http://library.oum.edu.my/repository/365/1/Wagner-Fard.pdf; http://library.oum.edu.my/repository/365/
• Institution: Open University Malaysia

Higher education environments have become increasingly competitive and institutions have to woo for students in recruitment markets niches. As a result, the changes that have been considered in the Malaysian education sector over the past few years have aimed to introduce accountability for their services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the main factors that significantly influence students� intention to study at a higher educational institution (HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles that assist the HEI marketers to plan and improve their marketing strategy for recruiting students. (Authors' abstract)