Competitive Intelligence Software Evaluation Taxonomy (SET) for SMEs in Malaysia - An Effectiveness Report
The increasing need for competitive advantage in fast moving industries such as Information, Communication Technologies (ICT), means some SMEs are looking at Competitive Intelligence (CI), a systematic process for gathering, analysing, and managing information that can affect a company's plan...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/712/1/Competitive_Intelligence_Ariff_syah.pdf http://library.oum.edu.my/repository/712/ |
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| Institution: | Open University Malaysia |
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