Global marketing activities exposure and consumption behavior
Exposure to global marketing activities influences consumption behavior of consumers from any cultural layers including global, national, ethnic and individual. In a global market with a dynamic multi-level of culture, the roles of consumer individual values seems remarkable; as they are the nearest...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
Lambert Academic Publishing
2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1074/ https://www.morebooks.de/store/gb/book/global-marketing-activities-exposure-and-consumption-behavior/isbn/978-3-659-68011-3 |
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| Institution: | Sunway University |