Decision Tree: Customer churn analysis for a loyalty program using data mining algorithm
In the world of retailer, customers typically patronize multiple shops thus making loyalty programs a favorite among retailer to retain their customers. Loyalty programs are utilized across many different businesses as a marketing strategy to encourage customers to continuously shop or patronize the...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1207/1/Angela%20Lee%20Decision%20Tree.pdf http://eprints.sunway.edu.my/1207/ https://link.springer.com/chapter/10.1007/978-981-15-0399-3_2 |
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| Institution: | Sunway University |
| Language: | English |