Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
Purpose – The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green purchase intention (GPI) towards the selection of environmentally friendly hotel. The current study argues that...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1370/1/Wong%20Pong%20Weng%20Marketing%20of%20environmentally.pdf http://eprints.sunway.edu.my/1370/ http://doi.org/10.1108/TR-08-2019-0327 |
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| Institution: | Sunway University |
| Language: | English |