What keeps Islamic mobile banking customers loyal?
Purpose: This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach: The primary data are collected from the survey administered to 250 customers in the Klang Valley and the a...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1382/ http://doi.org/10.1108/JIMA-08-2017-0090 |
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| Institution: | Sunway University |
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