‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours

• Main Authors: Ahmad, A., Izian Idris, *, Mason, C., Sheikh Khairuddin, S. M. H., Abdul Menon, A. S., Shamsudin, M. F., Masri, R., Hasim, M. A.
• Format: Article
• Language: English
• Published: Hampstead Psychological Associates 2020
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/1468/1/Idris%20Unpacking%20young%20travellers.pdf; http://eprints.sunway.edu.my/1468/; https://www.psychosocial.com/
• Institution: Sunway University

This paper presents the findings of a study which adapts the Travel Need Model established from past literature to gain insights on the three different travel needs which predicted to influence the needs of young travellers towards a package tour namely, travel motives, travel behaviour and travel b...