Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia
The advertising industry is seeing growth for online advertising, where it has now exceeded the performance of TV advertising. However, the advertising industry in Malaysia still relies heavily on traditional forms of advertising. This paper therefore aims to determine the factors that might affect...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Mattingley Publishing Co., Inc
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1474/1/Idris%20Factors%20that%20influence%20the%20effectiveness%20of%20online%20advertising.pdf http://eprints.sunway.edu.my/1474/ |
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| Institution: | Sunway University |
| Language: | English |