Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context

• Main Authors: Loh, E. G. Y. *, Stephenson, M. L. *, Nezakati, H. *
• Format: Article
• Language: English
• Published: JMMCB 2021
• Subjects: HM Sociology; TX Home economics
• Online Access: http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf; http://eprints.sunway.edu.my/1597/; https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/161
• Institution: Sunway University

Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase in...