Strategic understanding of Malaysian online customers’ service quality preference through demographic customer profiling and e-product bundling
In order to stay competitive in the arena of e-commerce, conventional e-marketing research have provided solutions to online businesses and marketing practitioners by understanding online purchasing behavior and thereby proposing various determinants influencing online purchasing behavior. Little re...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/161/1/Derek%20Ong1%20-%20Strategic%20Understanding%20of%20Malaysian%20Online%20Customers%20Service%20Quality%20Prefernce.pdf http://eprints.sunway.edu.my/161/ http://www.academyofworldbusiness.com/assets/Final%20Conference%20Program%20for%202012%20July.pdf |
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| Institution: | Sunway University |
| Language: | English |