Reasons of individuals to trust what they read on social network sites

• Main Authors: Sander, T., Teh, Phoey Lee *
• Other Authors: Rocha, A.
• Format: Book Section
• Language: English
• Published: Springer, Cham 2021
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.sunway.edu.my/1714/1/Teh%20Phoey%20Lee%20Reasons%20of%20individuals.pdf; http://eprints.sunway.edu.my/1714/; http://doi.org/10.1007/978-3-030-72651-5_3
• Institution: Sunway University

The rationality of believing a piece of information depends on the level of trust of each individual. To make a purchase decision, an individual has to trust the information they have collected from social media content. That said, to influence an individual’s decision, companies have to obtain an i...