Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

The main objective of this research is to investigate the impact of social media marketing activities — restricted onlyto Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness,expertise, and trustworthiness), predicated on Stimulus-Organi...

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Bibliographic Details
Main Authors: Koay, Kian Yeik *, Teoh, C. W., Soh, Patrick C. H.
Format: Article
Language:English
Published: University of Illinois at Chicago University Library 2021
Subjects:
HF Commerce
QA75 Electronic computers. Computer science
Online Access:http://eprints.sunway.edu.my/1849/1/koay%20%20%282021%29%20instagram%20influencer%20marketing_%20perceived%20social%20media%20marketing%20activities%20and%20online%20impulse%20buying.pdf
http://eprints.sunway.edu.my/1849/
http://doi.org/10.5210/fm.v26i9.11598
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Institution: Sunway University
Language: English

Internet

http://eprints.sunway.edu.my/1849/1/koay%20%20%282021%29%20instagram%20influencer%20marketing_%20perceived%20social%20media%20marketing%20activities%20and%20online%20impulse%20buying.pdf
http://eprints.sunway.edu.my/1849/
http://doi.org/10.5210/fm.v26i9.11598

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